ZÜCA remains committed to our core design values of Health, Environment and Functional Innovation. In fact, "considerate" design drives every single decision we make.

"Considerate design is about offering novel solutions for a number of issues," explains ZÜCA, Inc. Founder and CEO, Laura Udall. "Our carry-alls consider people's health as well as their need to transport personal things with out pain or hassle. We build our carry-alls to last, so they are considerate of the environment. And we eagerly listen to customers' input on how we can incorporate new features to address different needs."

ZÜCA® carry-alls have been lauded as disruptive because they are literally turning the category "inside out" with their patented design.